With a background in both graphic design and marketing, I've always found myself in a unique position. Over the years I’ve evolved as a designer by perfecting my sense of layout, structure, color and perspective. At the same time, I've had the opportunity to evolve my marketing skills by learning about various marketing approaches, strategies and management practices. It is through this growth that my project management skills quickly developed. My planning, organizing, communicating and motivating skills continue to mature and achieve goals.
I’m excited offer my experience and help you strategize, organize and achieve your project's goals and objectives.
Need help launching your new product or service? Or need to reinvent a current product or service? With several years of planning, organizing and PM experience; I can help you market your product or service, reach your target market(s), increase your ROI and achieve results.
I’ll be able to assistance you by –
- Conducting Market Research
- Marketing Planning
- Direct Marketing
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Multi-channel Marketing
- Marketing Management:
- Capturing insights
- Connecting with customers
- Building your brand
- Delivering and communicating value
- Creating long-term growth
- Continued development of marketing strategies and plans
With the use of my planning, organizing, multitasking and communication skills, I’ll help you control resources to achieve your project’s goals and objectives. Through continued communication and development of effective methods, we’ll work together from consultation to the project's end date and beyond to achieve your project’s goals.
I’ve project managed several projects including –
- Managed multiple direct to consumer (DTC) retail initiatives with Nike®
- Managed budgets, timing, creative/production, printing, 3D vendors and installations for Nike® projects
- Designing a 260-page product catalog, managing the approval process, printing and distribution of 40K catalog
- Revamping 100+ piece literature inventory system, designing literature pieces, taking literature orders and distributing literature
- Planning and executing a $600K marketing budget
- Revamping and executing social media marketing plans which include the use of Facebook, Twitter, LinkedIn, YouTube and Google+
- Designing, writing and executing several email marketing campaigns
- Managing company tradeshow attendance of 25+ tradeshows, conferences and exhibitions per year, planning travel for both individual attendees and tradeshow booth materials
- Reorganizing and managing a warehouse decal/tag classifying and ordering system of 100+ decals/tags and designing the decals/tags
- Designing 30+ print and banner advertisements, negotiating and purchasing ad placements, coordinating ad distribution and conducting reporting
- Designing 20+ yellow page advertisements, coordinating ad placements and conducting reporting
- Managing a 40+ piece internal promotional item purchasing program, ordering stock, taking orders, fulfilling orders and designing promotional pieces
- Planning and executing several successful meeting, parties and large events